Founding offer: we’re building 3 online stores for free.See the free store offer

A CLEAR PICTURE OF WHAT’S INCLUDED

Your storefront.
And everything behind it.

Some tools are ready in the shopping experience or merchant admin. Others are supported by the engine and need a connection or configuration. We agree your store’s scope before building.

Storefront

Available in the current customer shopping experience.

Merchant admin

Available in the enabled merchant workspace.

Engine feature

Supported by AxCom. Its store interface or system connection may need to be added to your build.

Store setup

Configured for your store as part of the agreed setup.

EVERY PART OF YOUR STORE

Find what you need.

12 areas. The full feature list.
Read through, or jump to a category.

01 / BRAND & STOREFRONT

A dedicated store that feels like your brand.

Give your products a home and your shoppers a cohesive, seamless experience from first visit to checkout.

Store setup

Your brand and domain

Built around your logo, product photography, and own domain. Your store reflects your business, not a generic template.

Store setup

Custom storefront design

A dedicated, bespoke storefront tailored specifically for your brand, catalog, and target customers.

Store setup

Custom brand styling

Your color palette, typography, photography, and brand assets are woven directly into your storefront.

Storefront

Mobile, tablet and desktop ready

The entire shopping experience — from catalog browsing to cart and checkout — is fully responsive across all screen sizes.

Storefront

Accessible shopping controls

Built with keyboard-friendly navigation, clear focus states, labeled forms, and high-contrast readability.

Storefront

Search engine & social sharing

Product pages include search-engine friendly titles, descriptions, and social preview images for Google and social media.

02 / SEARCH & DISCOVERY

Help customers find what they love.

Make a growing catalog easy to explore so customers always find what they are looking for.

Storefront

Product search

Fast catalog search from the store navigation or product collection pages.

Storefront

Categories and collections

Organize and browse items by product category, season, or featured collection.

Storefront

Price and availability filters

Filter products by price range and live in-stock status so shoppers find exactly what they want.

Storefront

Shareable catalog links

Search queries and active filters update the browser link so customers can share or bookmark filtered collections.

Storefront

Quick product preview

Inspect item details, select size or color options, and add to the cart without losing browsing place.

Storefront

Product galleries & detail pages

High-resolution image galleries with thumbnail switching, clear descriptions, and automatic fallbacks for missing photos.

Engine feature

Filter by size, color & attributes

Engine supports filtering products by specific variant attributes like size, color, or material.

03 / PRODUCTS & CATALOG

Every product, variant and photo organized.

Keep your catalog up to date with rich product descriptions, variant pricing, and high-resolution imagery.

Merchant admin

Product management

Add, edit, or archive products with titles, descriptions, pricing, and category assignments directly in your admin.

Merchant admin

Categories & subcategories

Create, reorder, and manage product categories and subcategories with clean web addresses.

Merchant admin

Variants, sizes and SKUs

Manage item variations such as sizes, colors, and materials, each with their own SKU, stock count, and price.

Merchant admin

Product photography upload

Upload multiple product photos, drag to set primary thumbnails, or connect hosted image URLs.

Engine feature

Fast cloud image hosting

Product images are stored in optimized cloud storage for high-speed delivery to customers worldwide.

Engine feature

Batch product updates

Update prices, categories, or inventory for multiple products simultaneously.

Merchant admin

Safe catalog editing

Prevents accidental overwrites when multiple team members edit catalog items at the same time.

04 / PRICING & DISCOUNTS

Clear pricing and flexible discounts.

Set variant prices, launch seasonal promotions, and verify totals automatically at checkout.

Merchant admin

Variant-specific pricing

Assign individual prices to different sizes, options, or packages with clear price updates on selection.

Merchant admin

Percentage & flat discounts

Create product sales with percentage-off or fixed discount amounts, showing the sale price alongside the original.

Store setup

Store currency setup

Configure your store to trade in your preferred currency (such as USD or LKR) across the storefront and checkout.

Storefront

Verified checkout calculation

Subtotals, discounts, delivery fees, and final totals are verified server-side at checkout to guarantee billing accuracy.

05 / CART & CHECKOUT

Smooth, friction-free checkout.

Keep the path to purchase quick and straightforward for both guest buyers and returning members.

Storefront

Persistent shopping cart

Shoppers can return anytime without losing items in their cart, with automatic price and stock updates.

Storefront

Cart editing & summary

Customers can adjust quantities, remove items, and see a running itemized subtotal before checkout.

Storefront

Live stock validation

Only available in-stock items and quantities can be added and purchased, preventing checkout surprises.

Storefront

Guest and customer checkout

Customers can complete their purchase quickly as a guest or sign in for a faster repeat checkout experience.

Storefront

Delivery address collection

Collect shipping addresses with country and postal validation to quote accurate delivery rates.

Storefront

Clear order total breakdown

Shows the item subtotal, applicable discount, shipping fee, and final amount before payment is taken.

Storefront

Duplicate order protection

Prevents accidental double charges or duplicate orders if a customer taps buy multiple times or refreshes.

Engine feature

Saved member carts

Member carts are saved to their account so customers can build a cart on mobile and finish on desktop.

06 / CUSTOMER ACCOUNTS

Simple accounts for repeat shoppers.

Give returning customers an easy way to sign in, view past purchases, and track deliveries.

Storefront

Customer account registration

Shoppers can register with their email and password to track orders and save details.

Storefront

Secure sign-in & sign-out

Fast member login with private session handling and cart retention when signing out.

Storefront

Seamless return to shopping

After signing in, customers are returned directly to their previous cart or product view.

Engine feature

Separate customer & staff roles

Customer shopping accounts are strictly separated from merchant administrator workspace access.

Engine feature

Password recovery

Secure self-service password recovery flow for registered customers via verified email.

Engine feature

Social login ready

Engine is architected to connect Google or Apple single sign-on for one-tap customer logins.

Engine feature

Brute-force login protection

Protects accounts against unauthorized access attempts with automatic rate limits and secure encryption.

07 / ORDERS & FULFILLMENT

Track every order from payment to dispatch.

Keep customer purchases, payment confirmations, and fulfillment status in clear view.

Storefront

Order confirmation & receipt

Customers receive a clear order summary with item breakdown, shipping fee, payment status, and order ID.

Storefront

Customer order history

Registered members can view all past orders, tracking numbers, and delivery statuses in their account.

Merchant admin

Merchant order management

Search, filter, and inspect incoming orders by status, date, or customer in your admin dashboard.

Merchant admin

Order status lifecycle

Move orders through pending, paid, dispatched, and completed, or cancel unfulfilled orders when needed.

Engine feature

Automatic stock reservations

Items are automatically held for 15 minutes during checkout so customers never buy already-sold stock.

Storefront

Saved shipping & delivery records

Every order permanently stores its shipping address, delivery charge, and carrier tracking info.

08 / PAYMENTS & REFUNDS

Accept card payments with confidence.

Integrate reliable payment gateways to process card payments safely and issue refunds when needed.

Storefront

Stripe checkout integration

Accept major credit and debit cards, Apple Pay, and Google Pay through secure Stripe hosted checkout.

Storefront

PayHere checkout integration

Accept local and international cards and digital wallets through verified PayHere integration.

Engine feature

Instant payment verification

Orders are marked as paid only after cryptographic confirmation directly from Stripe or PayHere.

Storefront

Payment return & receipt pages

Returns shoppers directly back to their confirmed order page after completing payment.

Merchant admin

Merchant payment transaction logs

Review all transactions, gateway references, card payment statuses, and refunds in your admin.

Merchant admin

Full refund processing

Issue full refunds directly from your admin panel with automated gateway communication.

Engine feature

Payment dispute & chargeback flags

Notifies you of disputed payments or chargebacks immediately so you can hold fulfillment.

Engine feature

Safe refund safeguards

Prevents accidental duplicate refunds or payment confusion if network interruptions occur.

09 / STOCK & INVENTORY

Real-time stock tracking across locations.

Know exact inventory counts across your warehouse and stores, with automated low-stock warnings.

Merchant admin

Multi-location stock tracking

View stock by product variant and warehouse or store location, with real-time available counts.

Merchant admin

Manual stock adjustments

Perform physical inventory counts or adjustments, recording clear reasons for every stock update.

Merchant admin

Low-stock alerts & reports

Identify products running below minimum thresholds so you can reorder before selling out.

Engine feature

Backorder policies

Choose whether items can be backordered when out of stock or cleanly hidden until restocked.

Engine feature

Stock reservation system

Temporary checkout holds ensure that stock is reserved accurately without overselling.

Merchant admin

Complete stock audit history

Track every inventory addition, sale, return, or manual adjustment with dates and reasons.

Merchant admin

Inter-location stock transfers

Record stock movements between different warehouses or retail stores with transfer logs.

Engine feature

Bulk stock updates

Update quantities across hundreds of products or variants simultaneously via batch updates.

Merchant admin

Inventory CSV export

Download full inventory spreadsheets for accounting, supplier reordering, or offline analysis.

Engine feature

Warehouse & POS sync ready

Ready to connect external warehouse management, ERP, or in-store POS systems via inventory APIs.

10 / DELIVERY & TRACKING

Custom delivery rates and tracking.

Set delivery rules by region, mark orders as dispatched, and provide live shipment tracking numbers.

Merchant admin

Flat-rate & regional shipping

Configure flat shipping rates or custom regional delivery fees based on country or delivery zone.

Store setup

Supported shipping destinations

Control which countries and regions you ship to, preventing checkout from unsupported areas.

Merchant admin

Free shipping rules

Designate specific products for free delivery or configure zero delivery fees for promotions.

Storefront

Real-time delivery quotes in checkout

Customers see transparent shipping charges calculated automatically before placing their order.

Merchant admin

Shipment dispatch & tracking

Mark orders as dispatched, assign shipping carriers, and record waybill tracking numbers.

Merchant admin

Shipment status timeline

Track orders through pending, in-transit, delivered, and returned with clear timestamps.

Store setup

Synchronized order & shipment status

Dispatching a shipment automatically updates the customer order status to Shipped.

Storefront

Customer order tracking

Shoppers can view their carrier name, tracking code, and delivery status directly on their order page.

Engine feature

Public tracking lookup

Allow shoppers to check shipment progress with their tracking number without signing in.

11 / REVIEWS & RATINGS

Build trust with customer ratings.

Collect verified customer feedback and manage product reviews directly from your merchant admin.

Engine feature

Star ratings & written feedback

Customers can submit one-to-five-star reviews and comments for purchased products.

Engine feature

Review summaries & average scores

Display average rating scores and review counts prominently on product pages.

Engine feature

Customer review management

Verified reviewers can edit or remove their reviews if their feedback changes.

Merchant admin

Admin moderation & store replies

Review, approve, or remove customer feedback, and post official store replies from your admin.

12 / ADMIN & INTEGRATIONS

Your complete merchant workspace.

Manage catalog, inventory, orders, and customer operations from a single unified admin dashboard.

Merchant admin

Central merchant workspace

Manage your entire business — catalog, stock, orders, payments, delivery, and settings — in one place.

Merchant admin

Real-time dashboard overview

Quickly monitor active orders, daily sales totals, pending shipments, and low-stock alerts.

Merchant admin

Live order updates

Receive prompt notices when new orders arrive without needing to constantly refresh your browser.

Store setup

Protected administrator security

Encrypted staff access with automatic session timeout and security protections for sensitive business data.

Engine feature

Modular REST APIs

Connect custom mobile apps, third-party software, or external services to your store via clean APIs.

Engine feature

Automated email notifications

Send automated branded order confirmation receipts and shipping updates to customers via email.

Engine feature

Reliable commerce event pipeline

Ensures that payments, inventory holds, and order statuses trigger reliably with zero missed sales.

Store setup

High-performance cloud hosting

Built in Go with PostgreSQL/MongoDB and Redis caching for ultra-fast response times under heavy traffic.

Store setup

24/7 uptime monitoring

Continuous server health checks and error logging ensure your storefront and checkout stay live and healthy.

THE DETAILS BEFORE DAY ONE

A good fit starts with
a clear conversation.

What’s ready, what you’ll provide, and what’s not included yet, at a glance.

Payments

Included

  • Stripe or PayHere card checkout
  • Single primary store currency (e.g. USD or LKR)

You’ll need

  • Your merchant account credentials
  • Live checkout test before launch

Discounts and promotions

Included

  • Product-level percentage and fixed discounts
  • Sale price display with strike-through

Not included

  • Coupon codes and order-level discount codes
  • Buy-X-Get-Y and loyalty reward points
  • Multi-currency switcher

Customer accounts

Included

  • Guest checkout without registration
  • Registered accounts with order history
  • Persistent shopping cart

Not included

  • Saved multi-address book
  • Customer wishlists
  • Social one-click logins

Customer notifications

Included

  • Automated order confirmations
  • Payment receipt delivery

You’ll need

  • Connected email delivery service (e.g. Resend, SendGrid)

Not included

  • Automated SMS shipping alerts
  • Live courier tracking webhooks

Delivery and tracking

Included

  • Flat and regional delivery rates
  • Free shipping per product
  • Manual tracking number entry

Not included

  • Automated carrier shipping label printing
  • Weight-based rate calculations
  • Automated carrier pickup booking

Inventory and reporting

Included

  • Multi-location inventory tracking
  • Complete stock adjustment history
  • CSV inventory export
  • Low-stock alerts

Not included

  • Advanced revenue analytics dashboard
  • Automated supplier purchase orders
  • Direct third-party ERP connectors

Anything marked “not included” can be discussed as separate work.Ask about it

WHAT KEEPS YOUR STORE RUNNING

The features are one part. What runs them matters, too.

See the technology behind every store, explained in plain words: monitoring, backups, security, hosting and how your store grows.

Explore the technology

MAKE IT YOUR OWN

Your products.
Your next chapter.

Tell us what you sell and what your store needs. We’ll work out the features, setup and launch checks together.

Let’s build your store

Three selected founding businesses get free store build and admin access. Hosting, domain and provider fees are separate. Access terms and scope are agreed before we start.

Read the founding offer